Growing a fresh new future

Hemel Hempstead, when it first developed as a New Town was an exemplar, a place role model and it has the opportunity and ingredients to do that again; the next stage of its growth will be about reinvention and re-imagination.

Our Town Centre Vision

Reinvention and re-imagination

The opportunities presented by repurposing the High Street; the quirkiness of the old town; the success of Maylands; the amazing green and blue infrastructure; the potential of the Garden Communities; the regeneration of Two Waters and Apsley and the relationship with London place Hemel Hempstead in an enviable position.

Hemel Hempstead is on a journey of place-led renaissance predicated on people not buildings, animation not architecture, all driven by a desire of differentiation in how it develops and how it acts.

Read more about our Think Hemel visual identity.

Investors

Hemel Hempstead has always been a prime business location and the focal point is Maylands Business Park, home to over 650 businesses employing over 20,000 people.

Residents

Ever since its development as a New Town, leisure and space have been part of the design DNA of Hemel Hempstead and people are still benefiting from these initiatives today.

Discovering Hemel Hempstead

Hemel Place Board

News

22 Jul Think Hemel
News

🎤 Electric Umbrella Live at The Marlowes! 🎶

Get ready for plenty of feel-good music, fun and fantastic community spirit as Electric Umbrella brings their energy to the

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21 Jul Think Hemel
8 May Think Hemel
News

Dacorum Borough Council publishes new Arts and Culture Strategy (2026-2030)

Dacorum Borough Council has published a new five year Arts and Culture Strategy (2026-2030). The Strategy has been developed through

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8 May Think Hemel
News

New wayfinding scheme set to transform Maylands

Work has begun on the Maylands Wayfinding Project, an improvement scheme aimed at enhancing navigation, visibility, and identity across Maylands

Read More about New wayfinding scheme set to transform Maylands

Hemel Hempstead’s Placeshaping Approach