New wayfinding scheme set to transform Maylands

Work has begun on the Maylands Wayfinding Project, an improvement scheme aimed at enhancing navigation, visibility, and identity across Maylands Business Park.

The project will deliver:

• 122 new street name signs
• 6 fingerposts
• Two illuminated gateway structures at the A414/Maylands Avenue roundabout.

There will also be a coordinated banner campaign along Maylands Avenue, reinforcing Maylands’ position as Hemel Hempstead’s leading business location.

Developed as part of our Maylands Masterplan, the scheme responds to feedback from local businesses about inconsistent signage, confusing routes, and a lack of clear identity. 

It has been designed by council officers, businesses, and wayfinding specialists Whybrow Studio, and is being manufactured and installed by DMA Signs.

The improvements will make it easier for employees, visitors, and delivery partners to find their way around the area. They will also support walking, cycling, and other sustainable travel options by improving overall connectivity.

Pre-delivery work is already underway, with full installation expected by autumn 2026.

The project is part‑funded by the UK Government through the UK Shared Prosperity Fund, alongside a grant from Herts IQ, the county’s enterprise zone.

Portfolio Holder for Place, Cllr Adrian England, said: “This investment is a clear signal of our commitment to supporting businesses and strengthening Maylands as a thriving employment hub. The new infrastructure will make the area easier to navigate, improve the public realm, and help reinforce Maylands’ identity as a modern, well‑connected place to work and visit. It also supports the ambitions set out in our newly adopted Local Cycling and Walking Infrastructure Plan, helping to create safer, more legible routes that encourage sustainable travel and improve everyday journeys for people working in and visiting Maylands.”

Neil Rutledge, Chair of Herts IQ, said: “Maylands is a vital employment area for Hertfordshire and effective wayfinding is essential for a site of this scale. This project will improve how people move through and understand the area, creating a clearer sense of place and supporting day‑to‑day business activity. Herts IQ is pleased to back an initiative that addresses long‑standing practical challenges raised by local businesses.”

Local Cycling and Walking Infrastructure Plan (LCWIP)

The Maylands Wayfinding Project aligns with our newly adopted Local Cycling and Walking Infrastructure Plan (LCWIP), developed in partnership with Hertfordshire County Council.

The LCWIP sets out a long‑term vision for safer, better‑connected walking, wheeling and cycling routes across the borough. It will:

• help to improve everyday journeys
• support healthier lifestyles
• reduce congestion and emissions
• attract future investment.

Read more about the Local Cycling and Walking Infrastructure Plan (LCWIP).